CEO's Message

Welcome to Asco Motors Fiji, the home of the world’s leading automotive brand, Toyota. At Asco Motors, Our Purpose is to ‘Create sustainable mobility solutions and happiness for people and society.

To achieve our vision of “To be the most reliable mobility lifetime partner in Fiji”, Asco Motors Fiji is committed to providing an exceptional customer experience to support our world-renowned brands and provide optimal mobility solutions to our valued customers.

Change, as we know, is an inevitable process, and the automobile industry in Fiji is going through its advancement with new technology automotive products starting to arrive on our shores. As part of our recently launched 2021-25 company strategy, we have renewed our focus and re-affirmed our commitment to offering our valued customers the latest products in the market, solutions for their transportation needs, and the most reliable customer service.  We emphasise the Japanese principles of Kaizen or ‘continuous improvement’ and ANZEN ‘safety’. Indeed, we feel our continued focus on customer service and kaizen activities truly sets us apart from our competitors.

We are working hard to help protect Fiji’s pristine environment by setting high environmental standards for our products, and we have embarked on a journey to become Fiji’s first-ever Carbon Neutral organisation. The journey will be long and arduous, but we here at Asco are very excited and will invite our customers along on the journey, so you will play your part in protecting our pristine and beautiful Fiji!.

We take our corporate social responsibility seriously and support many initiatives in Fiji to help improve the lives of many disadvantaged Fijians. Our charitable trust, The Asco Foundation, has carried out several targeted CSR activities since its inception just a few years ago, and we are not stopping here. There are plans to help the underprivileged in our society, and we will continue to grow in this space.

We are one of Fiji’s largest employers and emphasise all of our employees’ welfare.  Investing in our employees with industry-leading training standards that provide skills for life. Asco Motors has a dedicated Regional Learning & Development Academy, which focuses on providing the latest product and service training, management, soft skills, and customer service training programs. Part of our company strategy is to enhance L&D programs in line with our expected service deliveries.

We continue to bring high-quality vehicles well-known and loved in our Fiji market; these vehicles embody our decades-long emphasis on quality, durability, reliability, and best resale value in Fiji. Our suite of brands includes Toyota, Yamaha, Massey Ferguson, AVIS  and Bridgestone, all of which are reliable and have earned our customer’s trust in Fiji.

Innovation is a cornerstone principle at Asco Motors. We bring to your market vehicles world-leading technology and new services to help in the daily lives of all Fijians. Our Toyota vehicles are EURO5 compliant, which means they assist with reducing greenhouse gas emissions in our environment. As a valued customer, you are playing an important role in reducing the impact on our environment when you buy Toyota vehicles.

We thank all our customers for their ongoing support and belief you have in the Asco brand. We strive to deliver exceptional service. As in life, nothing can ever be perfect, but we strive to address any service shortfalls you may encounter. We are committed to looking after you, both now and long into the future.

Asco Motors is proud to be able to serve our Fijian families. God Bless!